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緣起故事
從品牌小故事說起
爭鮮迴轉壽司自1996年迄今十多年經營經驗在台灣站穩了腳步,百餘家直營門市遍佈全省各地,是全台迴轉壽司直營門市及銷售量最大的品牌。2006年4月起市場陸續延伸到上海、北京、瀋陽等海外地區,迴轉壽司成為爭鮮餐飲最為國際化和大眾化的品牌。
品牌堅持贏得人心
「迴轉餐台」是第一個認識爭鮮迴轉壽司品牌特徵,創造美食當前顧客與美食零距離,優先以迴台取餐的便利性及送餐速度,擄獲顧客可立即用餐不需等候的服務優勢。2001年起實施每盤均一價30元,並在2004年取消10%服務費,全面供應全海洋系列產品。秉持注重健康概念,提供新鮮食材、輕鬆價位、高級享受的理念,使「爭鮮迴轉壽司」的精髓脫穎而出。
年輕人的美食版圖
喜愛爭鮮迴轉壽司的饕客年齡層愈趨年輕化,經營策略自2007年起開始深耕,從贏得兒童、青少年的心開始產生效應。我們的員工擁有年輕、熱情與活力的特質,營造歡樂自在的用餐氣氛,給崇尚壽司美食的您。
大聲說出i love Sushi
「i love Sushi」是爭鮮迴轉壽司全新的品牌形象,這是一種熱愛與自己、家人、朋友分享壽司美味的歡樂精神,希望透過「i love Sushi」,讓每一個人在爭鮮迴轉壽司,都能得到用餐歡樂氣氛的輕鬆心情。
Sushi Express Introducing our brand name
Once upon a time
Since its founding in 1996 over a decade ago, Sushi Express has accumulated a great deal of business experience and established a firm footing in Taiwan. With more than 100 stores island-wide, Sushi Express is the nation’s biggest name in revolving sushi restaurants in terms of directly managed shops and sales volume. In April 2006, Sushi Express began expanding into such overseas markets as Shanghai, Suzhou, and Beijing. Revolving sushi restaurants have become the Sushi Group’s most international and popular brand name.
Winning hearts
The first thing that comes to mind when people think of Sushi Express is probably its “rotary conveyor belt table.” It carries delicious delicacies right up to customers, offering such advantages as quick food delivery, convenience, and no need to wait for service. Sushi Express started offering a uniform price of NT$30 per dish in 2001, cancelled the 10% service charge in 2004, and now offers a wider range of seafood on its menu. Sushi Express stands out because it insists on its principles of providing fresh, healthy, and quality dining at affordable prices.
A young favorite
More and more young people are flocking to Sushi Express. In 2007, it began implementing business strategies to win over the hearts of children and youngsters. Sushi Express employees are young, enthusiastic, and full of life, creating a pleasant, carefree ambiance in which you can enjoy our yummy seafood.
All together now:i love Sushi!
Our all new brand image “i love Sushi” underscores the spirit of Sushi Express—sharing the passion for sushi with you, your family, and friends. It is our hope that the phrase “ i love Sushi” will help to make your dining experience at Sushi Express more relaxed and enjoyable.
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